Gambling technology company Playtech signed a collaboration deal with Entertainment Laboratories, first announced in May, which will see the brands Optibet and BestPoker join iPoker Network.
Enlabs is to use the Playtech poker product under the terms of the agreement, as well as to add a range of online gaming content including links to exclusive titles such as the Justice League and the Sporting Legends Pack.
Maksims Gorbacs, Enlabs Poker Hand, noted: “We’re delighted to expand our poker and casino offering with Playtech and bring its industry leading content to our customers.
“Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”
Securing entry into the Latvian poker market as a result of the agreement, Playtech asserts that the link-up is consistent with a wider group strategy to concentrate on development across regulated global markets.
Marat Koss, Playtech’s poker manager, explained: “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The Poker market is facing undeniable challenges, but at Playtech, we’re continuing to invest in expanding and evolving our software and network to address the future head-on.
“Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the poker vertical. We are joining forces with a very professional and experienced poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive.”