Playtech Secures Multi-Market Deal With Novibet

Playtech has secured a multi-market deal with Novibet, the operator of igaming and sports betting, which will see its casino and live casino suite launch.

Initially, the collaboration will see Novibet add a dedicated ‘Playtech Casino’ tab and live casino offering in Greece, with shortly afterwards the UK and Italy scheduled to follow suit.

Yori Arami, Playtech’s commercial director, noted: “We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading casino and live casino content.

“Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.”

Novibet will provide Playtech casino content via a tab called ‘Premium Slots,’ beginning with the Greek market, as well as the group’s dedicated live casino offering localised and branded tables to the operator ‘s requirements.

Nikos Olympitis, Novibet’s general manager, added: “We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Novibet expanded its igaming offering earlier this month after entering into a content distribution agreement with Playson.

As a result, the operator agreed to include a range of slot titles from the developer of online casino software, including Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win, as well as its new update, Solar King.

In addition, Novibet would also benefit from access to the supplier’s integration-free suite of interaction tools that have been developed to increase player retention significantly.