As Rank Group Plc renews its lead online bingo supplier deal with the FTSE technology group for a further five years, Playtech Plc has announced its latest ‘tier-1 gambling extension’.
Rank’s bingo extension follows its decision to update all igaming requirements on Playtech systems (online casino and poker) to help the community transformation goals of the heritage UK gambling operator.
Playtech, though supporting subsidiaries Kitty Bingo and Lucky Pants, will continue to serve as the lead bingo software provider for Rank ‘s flagship Mecca Bingo brand.
Rank CMO James Boord, backing Playtech as lead technology partner, commented: “We are delighted to be continuing and extending our long working relationship with Playtech.
“We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”
Playtech will continue to provide Rank with exclusive network content and bespoke games created for its brands by fulfilling a main bingo deal, offering a ‘point of differentiation’ within the crowded marketplace of online bingo.
Angus Nisbet, Director of Digital Bingo at Playtech Plc said: “Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship
“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”