Playtech Recruits Rightlander For Affiliate Compliance Solutions

Rightlander has been recruited by the gaming technology organisation Playtech as the company strives to increase its affiliate compliance solutions.

Rightlander will be offering its compliance solution to Playtech operators alongside the company’s IMS platform, alongside its technology. The link-up is hoped to provide partners with a range of affiliate compliance tools including automated compliance monitoring, PPC monitoring, proactive affiliate finder, and their latest live compliance offering.

Anthony Evans, VP of product strategy at Playtech said: “We are delighted to welcome Rightlander to our SaaS programme, designed to offer our customers access to specialist services from carefully selected third parties.”

“At Playtech, a key part of our mission is to equip licensees with the tools they need to comply with the most stringent of regulatory requirements. Rightlander represents exactly what we are looking for in a SaaS partner, offering both an understanding of the unique demands of the gambling industry and the specialist technology to address one of its major compliance challenges”.

The automated compliance monitor helps detect non-compliant content across geo-locations including UK, Sweden, Denmark, Australia and the US. The control flags possible breaches such as insufficient terms and conditions, expired deals and inappropriate marketing properties.

Every month, the proactive affiliate finder searches millions of web pages to identify new and popular sites, with the creative PPC monitor detecting inappropriate advertising to stop them from running on the advertised keywords of an operator.

Rightlander founder Ian Sims commented: “It’s great to see Playtech taking steps to help its operators be as compliant as possible when it comes to the often-challenging area of affiliate compliance.

“Our technology does much of the heavy lifting, allowing operators to clearly see the publishers linking to their brands and be notified of any violation events that occur. This is a commendable move from Playtech and we encourage other platform providers and operators to take additional steps to improve affiliate compliance.”