This week, Playtech announced a partnership with Parx Interactive and Gun Lake Casino to launch Play Gun Lake, a new igaming app for Michigan. The app will feature Playtech proprietary igaming content and will be powered by Playtech’s IMS platform and player account management (PAM).
The news marks the start of Playtech’s strategic partnership with Parx Interactive, which was first revealed in February of this year. Additional goods will be available in Michigan, New Jersey, Pennsylvania, and Indiana, as well as other states in the United States, in the near future.
Parx Casino, Pennsylvania’s largest casino, is the first to use Playtech’s IMS network in the United States, joining hundreds of other tier 1 operators around the world.
Playtech’s Chief Operating Officer, Shimon Akad, said: “The launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy.
“The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”
Parx Casino’s SVP of iGaming and Sports, Matthew Cullen, added: “We are delighted to launch playgunlake.com, our new igaming app in Michigan with Playtech and to bring the success of Parx into the Michigan igaming market. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”