Playtech Liase With Casin Lugano For Online Launch

Playtech, a gambling technology provider, has confirmed an alliance with Casin Lugano, a Swiss casino operator, to launch its products and software in a “exciting growth area” for casino and live gaming.

The latest multi-year alliance with the Swiss4Win.ch brand of Casin Lugano makes it the first portal in the joint Italian-Swiss region to go online with Playtech’s knowledge management solution, casino, and live casino content.

Casin Lugano SA CEO and board member Gianmaria Frapolli commented: “We are excited to partner with Playtech and bring the success of Casinò Lugano into the online market.

“Playtech’s industry-leading software and expertise will help deliver a sustainable and innovative online casino experience to our customers as we enter the online market for the first time.”   

Casino Lugano SA, nicknamed “the most popular and oldest casino in the Italian-Swiss region,” is Playtech’s new long-term partner as it extends its footprint in the Swiss market.

Playtech’s chief operating officer, Shimon Akad, said: “The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our casino and live casino offering. 

“Live casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data driven, omni-channel IMS platform which can help drive the growth of the country’s emerging online market.”

This partnership comes after Playtech announced the “latest milestone” in its nascent US road-map earlier this week, when it opened the doors to its first live casino studio in Michigan.

Playtech has signed a long-term lease for the Southfield-based facility, as well as Michigan Gaming Control Board approval, after the US was recognised as a core area of opportunity earlier this month.