With leading Colombian operator Wplay, Playtech has launched their IMS technology platform across all retail and online channels.
Since 2019, when Wplay chose Playtech as its strategic technology partner to provide omni-channel platform and marketing services, the two businesses have been in partnership.
Wplay, who have been live with online betting and gaming in the regulated Colombian market since 2017, employs about 200 employees in the city of Medellín.
As Shimon Akad, Chief Operating Officer at Playtech, explains, the launch of the IMS platform strengthens the partnership with Wplay and marks another important phase in Playtech’s development in Latin America.
“We are extremely proud to work so closely with such a leading operator,” said Akad. “Wplay will utilise the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come.”
Fernanda Sainz, CMO at Wplay, added: “We are excited to launch our new technology platform with Playtech. Its industry leading software and expertise will help take the Colombian market to the next level.
“This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market”.