Playtech Introduces Blackjack Live Through Bwin Partnership

Playtech, a digital gaming service, has announced its new exclusive All Bets Blackjack Live table with GVC brand Bwin as it is introduced across all markets.

All Bets Blackjack’s development continues the ongoing strategy of Playtech, in an attempt to engage players. This latest release continues their drive for a more diversified Live portfolio.

Gaming marketing director at GVC Colin Cole-Johnson said: “Delivering a unique experience for our players, in terms of look and feel as well as gameplay, is a key priority for everyone at bwin.

“Having worked very closely with Playtech on the design of our exclusive table, we’re confident players will be as impressed with the end result as we are.”

The relationship follows a busy couple of days for Playtech as they recently announced at the beginning of the week that they had agreed to an exclusive four-year extension of their long-term agreement with Betfred that they see the UK offering live casino, bing and poker services and content.

The extension marked a new stage in their relationship that dates back more than 10 years. The new deal also included an expansion of Betfred’s live casino room which was unveiled at the flagship facility at Playtech in Riga in 2018.

Edo Haitin, CEO at Playtech Live Casino added: “Driving expansion through product innovation and differentiation is central to the Playtech Live Casino mission, and we’re delighted to be working with bwin to deliver bespoke content for their players.

“Our flagship facility in Riga gives us the technology, capacity and flexibility to create experiences that truly reflect the brands of key partners such as bwin to drive the growth of their Live Casino business.”

For Playtech, it’s been a busy start to 2020 with several collaborations negotiated since the turn of the year as well as their recent global expansion in the Spanish market as they unveiled three new live roulette tables together with GVC Holdings that will be hosted 24/7 by native Spanish-speaking dealers.