Playtech Increases Games Marketplace Network

Gaming giant Playtech has announced that Quickspin, Eyecon and other leading content providers would be incorporated into the Playtech Games Marketplace network.

The partnerships, which include some of the biggest content suppliers in the industry, boost Playtech Games Marketplace’s offering to its consumers, while also greatly increasing the scope and reach of the gaming content.

Playtech product strategy vice-president Anthony Evans said: “Playtech’s scale and distribution is a powerful offering for potential partners. But more importantly, this is a great example of how we can collaborate with the industry’s leading content providers to create an offering with significant mutual benefits.”

Licensees are provided with a single, unified platform for content discovery, configuration and analysis via the Playtech Games Marketplace.

As a result of the collaborations, content providers will now gain access via the Playtech Open Platform to distribute their games through the marketplace, thereby gaining more consumer visibility by benefiting from the size and distribution network of Playtech.

Licensees are provided with a single, unified platform for content discovery, configuration and analysis via the Playtech Games Marketplace.

As a result of the collaborations, content providers will now gain access via the Playtech Open Platform to distribute their games through the marketplace, thereby gaining more consumer visibility by benefiting from the size and distribution network of Playtech.

Evans added: “While these content providers gain greater exposure, we know our customers will love the expanded content offering now available to them. Playtech Games Marketplace is fast becoming the industry’s home for great content, emphasising Playtech’s wider role as the essential infrastructure of the industry.”

Bonusing technology will also be a key aspect of these ongoing collaborations, which aim to build a compelling interface for both Playtech customers and their player base.

In addition to configuring third-party content, customers will be able to extend the features of IMS bonusing and the broader capabilities of the Engagement Center to the content, providing a better and more cohesive engagement experience for their teams.