Playtech Plc has provided more details about its’ long-term’ software partnership with Aquila Global, ‘Wplay Colombia’ operator, which was reported Friday morning in the latest trading update of the FTSE250 group.
Playtech will represent Aquila Global as a’ strategic technology lead ‘ combining its omni-channel systems and further marketing services for the flagship Wplay estate.
Wplay operates the largest retail betting network in Colombia with more than 7,000 sales points. Wplay was the first Colombian gaming company to acquire an online gambling licence from regulator Coljuegos in June 2017, based in Medellin.
Playtech will continue to develop the omni-channel capacity of Wplay by migrating its retail and digital systems to its IMS player management platform, enabling the Colombian outfit to leverage its retail footprint and drive growth online.
Branding the partnership as a major development, Julio César Tamayo, President of Wplay, said: “In addition to strengthening Wplay’s leadership in Colombia this agreement will deliver the technology and expertise required to take the market in Colombia to the next level. Playtech has the track record and necessary scale to deliver industry leading software, marketing and responsible gambling tools to the number one brand in Colombia.”
Furthermore, Playtech will act as the leading software provider for the daily operations of Wplay, enhancing the marketing, customer retention and compliance provisions of the Colombian gambling group.
Playtech Group CEO Mor Weizer said: “I am delighted and excited to announce this strategic partnership with Wplay. The strength and quality of the Wplay brand combined with Playtech’s 20 years of technology leadership in the industry will see us drive the online growth of the market in Colombia.
“As outlined at the interim results, our pipeline of new licensees is strong across all segments of our core B2B offering. This agreement demonstrates the execution of our strategy to continue to deliver structured agreements with the leading brands in the most attractive markets globally.
“Latin America remains a key market for us and with this long-term partnership with Wplay we have added another important strategic partner in the region.”