Playtech Continues iGaming Boost With Alea Link-Up

Gambling development company Playtech has continued to boost its igaming presence in this month after a contract with Alea was rolled out.

Amid link-ups with Meridianbet and the immersive Greentube division of Novomatic, as well as a strong adoption of its iPoker network, the current alliance sees the latter as aiming to expand its portfolio of live casinos.

Cofounder Alexandre Tomic of Alea said: “Playtech live casino is a real pillar of the online casino industry and will make a valuable addition to our portfolio. We are delighted to be able to offer their live games to our players.”

The partnership will allow Alea to expand its live casino production through the selection of Playtech material, in addition to receiving player engagement tools from the firm’s suite.

These are conducted through the Playtech Engagement Center, allowing developers to create tailor-made and customised journeys to connect as easily as possible with players through resources such as in-game messaging and push notifications.

Kevin Kilminster, Playtech ‘s head of live casino innovation, added: “We are very pleased to be working with Alea and to be bringing our range of live casino games to such a wide audience. Live casino is about more than just the games themselves – it’s about creating a truly immersive experience, and that’s what we want to deliver for SlotsMillion players.

“The last 12 months has been our busiest ever in terms of new game releases, and we’re confident that SlotsMillion players will enjoy experiencing some of our most innovative, engaging content yet.”

Yesterday Entertainment Laboratories agreed with Playtech to see the group join the iPoker network of the gambling tech firm and to welcome a new wave of content igaming.

The group is also to welcome on-board Playtech’s casino and live casino games portfolio, launching the “well-established” poker network that is expected to be provided on both Enlabs’ flagship Optibet brand and Bestpoker.