Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has reinforced its long-term partnership with Jenningsbet by agreeing to continue providing its self-service betting terminals (SSBTs).
The multi-year extension will see PBS carry out its SSBTs throughout the UK retail property of the company.
Lee Drabwell, Playtech BGT Sports Senior Commercial Director, commented: “We’re delighted to have extended our deal with Jennings and look forward to providing its customers with the best products and features available.
“Our SSBTs are now an integral part of the modern betting shop experience, particularly when it comes to in-play betting options. With the industry’s leading operators such as Jennings lining up to extend their agreements, we see this deal as the perfect endorsement for how good our product is.”
The collaboration is hoped to represent a move to a’ digitised in-shop user experience’ whereby punters can directly access sporting events and data through the terminals. This comes as PBS continues to roll out its SSBTs via UK retail betting shops, generating year-on-year double-digit growth.
Julian Knight, Managing Director at Jenningsbet, added: “When it comes to driving incremental revenue and delivering the digitised retail experience that customers increasingly desire, extending our contract with PBS was a no-brainer.
“Self-service is integral to retail betting’s future and we’re seeing continued adoption across all our shops as more and more customers take to using them.
“Enhancing the customer experience through market leading technology is key to our strategy and we see PBS as the perfect partner to deliver that.”