Playtech Becomes First Recipient Of GamCare’s B2B Safer Gambling Standard

Following a “in-depth” evaluation of the gambling software firm’s operations, Playtech has become the first recipient of GamCare’s newly designed B2B safer gaming standard.

This centred on everything from company-wide culture and leadership support for safer gaming to how product teams incorporate safer gambling into product design and development.

For its casino product and platform operations licenced in the United Kingdom, the company received the safer gaming standard award.

Clear focus

GamCare’s head of safer gambling standards, Hayley Jane Smith explained: “Playtech was awarded advanced level 2, of 3, of our B2B standard for its casino product and platform operations licensed in Great Britain, as the company demonstrated a clear focus on continuing to develop and improve its approach to safer gambling in respect of products supplied to gambling operators.

“Playtech’s focus on safer gambling was tested through an in-depth review of its governance, product design, innovation and staff training as well conducting interviews with staff and management at all levels. 

“We look forward to continuing to work with Playtech on the ongoing development of its safer gambling approach and the assessment of its other B2B business operations.”

The GamCare safer gambling standard is an independent quality standard that evaluates the mechanisms businesses have put in place to safeguard customers from gambling-related harms and recognises those firms who prioritise customer protection.

Raising industry standards

Playtech’s senior regulatory affairs and compliance manager, Richard Bayliss, stated: “Through our industry leading products and services we have always worked closely with our licensees to help raise industry standards in responsible business and safer gambling. 

“Since 2018, we have increased our strategic focus by working with academics, charities and thought leaders inside and outside, the gambling sector to deliver our ‘Sustainable Success’ commitments. 

“We’re extremely proud to be the first B2B business to receive GamCare’s B2B safer gambling accreditation, and we are pleased that GamCare has recognised our efforts to put safer gambling at the heart of what we do. 

“We know we must continue to challenge ourselves and work with others to identify and develop new products and solutions to meet the needs of customers, licensees and regulators.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.