PlayStar Casino has entered into a multi-year agreement with Ocean Casino Resort, which will provide market access to operate in New Jersey for the newly formed online casino brand.
The company said it expects to launch players in the Garden State in the second half of the year, subject to the requisite licenses and approvals from the Division of Gaming Enforcement being obtained.
‘The star of the show’
An immersive experience that visitors receive every time they step through the digital doors of the casino is at the center of the online offering of PlayStar Casino. It stated that this would be done by personalisation, interaction, and outstanding customer service that’ makes players feel like the star of the show.’
Access to thriving New Jersey Market
Co-Founder and Executive Vice President Adam Noble said: “We are delighted to have secured access to the thriving New Jersey market through Ocean Casino Resort. We have shaped our proposition through extensive market research and analysis of customer behavior to ensure maximum engagement and entertainment. This is the first step towards PlayStar Casino becoming a favorite amongst players across the US.”
Joel Wikell, PlayStar Casino’s Group founder and Chairman, said: “For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life. To get back in at this time when the technology and possibilities have advanced so much is genuinely exciting. And we’re looking forward to doing it all over again.”