Playson Unveils New Connexion To Betpoint

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Malta’s online casino games provider Playson has unveiled a new connexion to Betpoint Group to offer its entire content portfolio to the brands of the group.

Betpoint Group, which seeks success through a “unique product and design” along with “strong marketing partner relationships,” launched its first casino, 21.com, in 2018 and recently added a second brand, Justspin.

Under the terms of the agreement, both brands will gain access to Playson’s online slots including Solar Queen and the first title from Red Chilli Wins, the new Funky Fruits show.

Karl Wijkmark, chief executive officer of Betpoint Group said: “With both our companies having agile teams that can be flexible according to the market demands, we are positive this will be a great long-term relationship. Playson’s games are already popular in our focus markets, such as the Nordics, and we’re thrilled to offer its titles to our players.”

This is the latest in a string of Playson alliances aimed at ensuring success across Europe and the Nordics, where Betpoint “has a substantial player base” is emphasised.

Lars Kollind, business development manager at Playson, said: “Betpoint Group was founded by casino professionals with years of experience in the gaming industry and we’re thrilled to be partnering with the team there.

“I’m sure our games will be a great addition to its burgeoning portfolio, and we look forward to the response from its players.”

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