The content software provider Playson and the newly created Lithuanian sports betting and live casino operator 7bet have agreed to a partnership that will see Playson launch its full slots portfolio with 7bet.
As part of the agreement, Playson will incorporate its slot titles onto 7bet’s platform, allowing it to reach new audiences around the world.
Blanka Homor, sales director at Playson said: “It’s fantastic to be involved with 7bet and its new online casino from day one. We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.
“Equipped with a state-of-the-art games catalogue and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”
7bet will have access to Playson’s newest releases, Wolf Power: Hold and Win and Legend of Cleopatra: Megaways, as well as Solar King, as part of the arrangement.
Playson strengthens its foothold in Lithuania, where the games studio is already live with a number of operators as it expands its player reach across Europe and beyond, with this arrangement.
7bet’s head of marketing, Andrius Lapienis, added: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself.
“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of strong mutual benefit going forward.”