Playson To Extend LatAm Presense Via Salsa Tech Link-up

Casino software provider Playson plans to extend its presence across a variety of emerging markets in Latin America after linking up with Salsa Technology.

The developer of online casino apps, which concluded a deal with Xpress Gaming last week, is to incorporate the Playson content suite into its aggregator platform.

The partnership provides full exposure to Salsa Technology’s collection of titles, including its latest releases, Solar Queen, Rome: Caesar’s Glory and Sunny Fruits: Keep & Win, the third instalment of its Funky Fruits series.

Playson has a portfolio of over 65 omni-channel HTML5 games and secured UKGC, ONJN and MGA licences. All Playson’s games will be made available via a single integration via the game aggregator platform of Salsa Technology.

Michael Tadross, head of account management at Playson said: “We’re very excited to be going live with a highly-regarded platform such as Salsa Technology. The company’s strong presence in the Latin American region presents a valuable opportunity for us to distribute our content to an ever-growing fanbase.”

This latest news follows the rebranding of Patagonia Entertainment as Salsa Technology earlier this year, as the company is planning its next growth step, as well as seeking to integrate a commitment to globalisation, localisation and innovation.

Victor Arias, Salsa Technology’s global business development manager, noted: “Playson’s casino titles are proven winners with players and the portfolio will be a welcome addition to our GAP.”