Playson Secures Content Agreement With Pixel.bet

In 2021, as the developer of igaming apps secured an agreement to supply operator Pixel.bet with its games, Playson picked up where it left off the previous year.

Playson will integrate its suite of slot titles into the offering of Pixel.bet under the terms of the agreement, including Rise of Egypt Deluxe and Buffalo Power: Hold and Win, as well as the recent release of Legend of Cleopatra: Megaways.

Integration-free engagement tools

Furthermore, Pixel.bet, which is part of the LeoVegas network, will also benefit from access to Playson’s retention-enhancing set of integration-free interaction tools designed to promote engagement in the German and Scandinavian markets where it operates.

Eirik Kristiansen, CEO at Pixel.bet said: “We are delighted to be integrating Playson’s cutting-edge content suite, which is jam-packed with innovative gameplay features, stunning graphics and immersive sound effects.

“Our customer offering has consistently continued to grow and improve, in large part because of the comprehensive integration deals we sign with top quality suppliers such as Playson.” 

New wave of regulated markets across Europe

Last month, Playson expressed anticipation of a new wave of markets being regulated across Europe and beyond in the next year, with the group stressing that it is “more than ready” to follow guidelines and adapt to changes to continue to deepen its footprint in the region.

In particular, Germany gained a particular emphasis, with the supplier’s games already approved for use in the country before the newly controlled market opened later in the year.

Blanka Homor, Playson’s sales director, said about the group’s new commercial tie-up: “Our sales team has worked diligently to grow Playson’s presence in key markets throughout the globe, so it’s fantastic to have our efforts rewarded with such an exciting partnership. 

“Pixel.bet is an operator that entertains an impressively large customer base with a varied array of betting experiences, and our world class portfolio will undoubtedly be welcomed by its players.”