Playson Seals Further European Expansion With Snaitech Deal

After entering into a deal with betting and gaming operator Snaitech, Playson signed a further European expansion to carry out the full suite of slots across the company’s online and mobile range.

Snaitech’s Italian player base can gain access to games such as Solar Temple, Solar Queen and Pearl Beauty: Hold and Win, along with the Timeless Fruit Slots series and its portfolio of Funky Fruits, under the terms of the day.

The deal also gives the operator access to integration-free engagement resources from Playson, including free spins, jackpots and daily network tournaments, all designed to boost engagement rates for players.

Alessandro Graziosi, BU digital director at Snaitech said: “We pay close attention to the partners we choose with the constant aim of guaranteeing our customers a gaming experience that is both immersive and sustainable at the same time.

“This choice has been rewarded by the results that have been constantly growing in recent years. Playson guarantees these fundamental requirements for us and, in the context of our offer, it will certainly represent an added value.”

This new collaboration further strengthens the presence of the slot developer in the controlled Italian market and demonstrates the increasing success of their games in Europe and beyond.

Christos Zoulianitis, Playson’s Senior account manager, added: “Snaitech is one of the key players in the Italian market and we’re delighted to have signed this content distribution deal with them. The new partnership is a fantastic way for us to strengthen our position in Europe and we look forward to entertaining its player base with our diverse range of games.”