Playson Lauds Italian Market After Flashbet Partnership

The “exciting” Italian market has been lauded by Playson as the igaming company aims to pursue even greater global growth after a recent partnership with FlashBet.

The deal will see the manufacturer provide products such as Rome: Caesar’s Glory Solar Queen along with its Timeless Fruit Slots sequence and Funky Fruits collection, in order to provide the operator with its entire slot content portfolio.

Playson’s head of business development Lars Kollind said: “The Italian market is a very exciting one and we’re delighted to have signed this partnership with FlashBet. Global expansion is a high priority for Playson and we look forward to offering our popular games to an even greater Italian audience.”

Playson inked the deal with FlashBet.it, a member of PGS Italia srl that recently obtained its Italian License, and the games offered by the company will be available to a broader Italian audience.

CEO of PGS Italia srl and founder of FlashBet, Florion Bregasi, added: “Playson’s slots are immensely popular and we’re thrilled to have partnered with them and offer its games to our customers. The team at Playson have been a pleasure to work with and we look forward to a prosperous relationship in the years to come.”

This deal further strengthens Playson’s presence in Italy and is the latest in a string of deals with an ever-growing number of operators seeing it spread across Europe.

The company announced a link-up last month with 888casino, a subsidiary of global online gaming entertainment and solutions provider 888 Holdings, which will see the introduction of its full suite of slots.

Playson will now be offering its games portfolio via the Pariplay platform as a result of the deal and will start by go live with the online casino operator in Sweden, Spain, Denmark, Italy and Romania during Q1 2020.

After this initial roll-out, releases will occur in Gibraltar and the UK later in the year as well.