Playson Inks Agreement With Bulgarian Gaming Company Sesame

Playson has inked an agreement with Sesame, a Bulgarian gaming company, to see the online casino software provider supply the latest igaming platform for the operator.

With a 20-strong retail estate spread across the country, Sesame is now shifting its focus online as it looks for a more strengthened role around the country, with Playson ‘s content suite being prominently set to appear.

Blanka Homor, Playson ‘s sales officer, said of the deal: “Sesame is a well-respected operator in Bulgaria with highly promising commercial prospects, so we are delighted to have signed this agreement to launch our games with its new online casino.

“With an immersive range of in-game mechanics, inviting themes and engagement tools, our portfolio will undoubtedly be a hit with its players.”

A number of Playson’s games will go live with Sesame under the terms of the deal, including Pearl Beauty: Keep and Win, Solar Temple, Solar Queen, its Funky Fruits portfolio and Timeless Fruit Slots.

The product of the operator would also be improved by introducing integration-free interaction tools from Playson, which were developed to improve the retention of players.

Sesame Online CEO Deyan Dimitrov has stated: “Playson is earning a deserved reputation as one of the most dynamic slot providers on today’s market, so we are delighted to partner with the exciting games studio.

“The addition of engaging content such as Playson’s will help us attract new customers by offering fresh and exciting gaming experiences to an ever-expanding fanbase.”