Playson Extends European Reach Via Baumbet

Playson continued its march through controlled European markets after Romania’s extensive igaming scope became the latest focus of a link with online casino operator Baumbet.

Following partnerships already inked this month with Twin, Comtrade Gaming and Arena Casino, this link-up expands the scope of the company in Eastern European territory after securing last year’s Class II licence.

Christos Zoulianitis, senior account manager at Playson said: “We’re thrilled to go live with Baumbet and offer its players our popular suite of games.

“The company already has a well-established heritage in Romanian gaming, and we look forward to working alongside them as they develop their online casino.”

As part of the partnership, Baumbet, lauded as a “established name in Romania” with ambitions to become the number one operator in the country, is to welcome the increasing portfolio of games developers on board.

Connection to the Playson’s Funky Fruits series and Timeless Fruit Slots portfolio is intended to “significantly expand” its casino range.

In addition, the operator can gain access to a range of promotional resources, including seamless play, free spins, jackpots and frequent daily prize drops tournaments all designed to boost player engagement rates.

Baumbet COO Daniel Cordos said: “We’ve been really impressed with the quality of Playson’s games and know they will be an instant hit with our customers.

“We’re delighted to be working alongside such a well-respected games provider and developing a long and successful business relationship.”