Playson ‘Delighted’ To Expand In Bulgarian Market With AlphaBet Deal

After forming a collaboration with operator group AlphaBet Gaming, Playson has stated that it is “delighted” to expand its position in the Bulgarian market.

The company is praised for having a “strong presence” in the land-based industry, and it is now trying to expand its activities to the online world after obtaining a local gaming licence to operate in Bulgaria’s regulated market.

AlphaBet Gaming’s CEO, Lyubomir Zaharinov, stated: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.   

“We are thrilled to be working with such a well-known developer and believe its diverse range of games will support our online growth and strengthen our fundamental appeal to a broad base of customers.”

New online casino brand

Playson will supply AlphaBet Gaming’s new online casino brand, Alphawin, with a number of titles, including Buffalo Power Megaways, Royal Coins: Hold and Win, and 9 Happy Pharaohs.

The current agreement represents an expansion of Playson’s presence in Bulgaria, which began in 2019 when the casino games and software producer partnered with operator WinBet.

Blanka Homor, sales director at Playson said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.

“It’s an exciting time for the team at Alphawin as they embark on their online journey and we’re looking forward to playing our part and supplying the casino with our quality content.”

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.