Playson Delighted To Expand Bulgarian Market Position With Alphabet Deal

After forming a collaboration with operator group AlphaBet Gaming, Playson has stated that it is “delighted” to expand its position in the Bulgarian market.

The company is praised for having a “strong presence” in the land-based industry, and it is now trying to expand its activities to the online world after obtaining a local gaming licence to operate in Bulgaria’s regulated market.

AlphaBet Gaming’s CEO, Lyubomir Zaharinov, stated: “Playson is one of the leading brands in the industry, so partnering with them holds significant value in Alphawin’s targeted expansion.   

“We are thrilled to be working with such a well-known developer and believe its diverse range of games will support our online growth and strengthen our fundamental appeal to a broad base of customers.”

New online casino brand Alphawin,

Playson will supply AlphaBet Gaming’s new online casino brand, Alphawin, with a number of titles, including Buffalo Power Megaways, Royal Coins: Hold and Win, and 9 Happy Pharaohs.

The current agreement represents an expansion of Playson’s presence in Bulgaria, which began in 2019 when the casino games and software producer partnered with operator WinBet.

Blanka Homor, sales director at Playson said: “We are delighted to extend our presence in the Bulgarian market with the country’s newest online brand Alphawin.

“It’s an exciting time for the team at Alphawin as they embark on their online journey and we’re looking forward to playing our part and supplying the casino with our quality content.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.