Playson has announced a deal with Fonbet to supply its games, expanding the company’s foothold in Greece’s regulated market.
Playson will launch all 30 games that have been certified for the market as part of the deal, including titles like Legend of Cleopatra Megaways, Hand of Gold, and Hot Coins: Hold and Win.
Fonbet, a European sports betting and online casino operator, just received a Greek licence and launched a new website in the country.
Important strategic move
Plumo Limited’s vice president, Yiannis Zafiratos, commented: “Partnering with experienced and prominent game developers such as Playson is an important strategic move when launching an online offering in a new market. We’re confident the company’s content will enable us to attract a large volume of players.
“We’re excited at the endless possibilities this deal provides us and are looking forward to working with Playson.”
Playson was granted a manufacturer’s suitability licence by the Hellenic Gaming Commission earlier this year, allowing the casino games and software producer to distribute its content to the newly regulated Greek market.
Playson CEO Alex Ivshin explained: “We’re delighted to be working alongside Fonbet and support the operator’s launch in the Greek regulated market.
“This deal once again illustrates the trust that new operators place in our games to drive player engagement and retention. Our content is proven to resonate with players across multiple European countries and is already forming a strong player base in Greece.”