At the Social Media Awards 2021, PlayOJO won Best Use of Instagram and Best Use of Social Media.
The company was recognised for their Compulsion campaign, which featured celebrity Gemma Collins and was created to raise awareness about the problem gambling issue.
Compulsion, a faux fragrance, was launched as part of the effort to spotlight problem gambling as the “addiction without a smell.” Gemma chatted with the charity Breakeven as part of the campaign to learn more about problem gambling and how it affects young people in particular.
They came up with the acronym SMELL (Sleep, Money, Extreme, Losing, Lying) to help worried players or loved ones figure out whether they have a gambling issue. A series of videos were also featured in the campaign, which were widely shared on social media.
PlayOJO’s head of digital, Samit Dutta, said: “It’s an honour to have taken home not one by two awards from the prestigious Social Media Awards 2021. We were up against some stiff competition, so we are thrilled that our Compulsion campaign came out on top.
“Compulsion is one of our most important and impactful campaigns to date, tackling the issue of problem gambling and providing players and their families with the support and guidance they need to stay in control of their play or receive help if they need it.
“Social media is a powerful platform for ensuring campaigns hit the right audience and at scale, and with Compulsion we were able to leverage this to drive awareness and education around the issue.
“I’d just like to thank the judges for recognising what we set out to achieve with Compulsion and pass on my congratulations to all that worked on the campaign.”
The online casino was nominated with some of the UK’s most well-known brands, including Hilton, Sky, and Superdrug, demonstrating the stiff competition it faced in each category.
This is PlayOJO’s third major industry honour, following its inclusion in the 2021 SoundOut Index for having one of the most recognisable audio logos in the UK, ahead of other gambling brands and retailers such as Heart and Asda, as well as its triumph of the EGR Bingo Marketing Campaign of the Year.