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Playmaker Capital, located in Toronto, has bought Two-Up with the goal of leveraging the digital media sports company’s technology solutions.
Playmaker will add a staff of 24 sales and technology specialists to its two core offices in London and Krakow, including 15 engineers with experience developing regulated betting products, monetisation tools, free-to-play games, and APIs into major money gaming operators, as a result of its acquisition of Two-Up.
AtTheRaces, BetGenius, Sky Bet, Sporting Solutions, William Hill, and News International are just a few of the big betting and media businesses for which Two-Up supplies technical solutions.
Robbie Morris, Founder and CEO of Two-Up said: “Playmaker is a natural fit for Two-Up. We complement the existing strengths within Playmaker well, and, as part of the Playmaker Bench technology suite, we will enhance Playmaker’s monetisation efforts across owned and operated properties.
“We’re excited and delighted to become a part of the Playmaker family. This opportunity will allow us to strengthen our core competencies, meaning existing and future clients will continue to benefit from what we set out to deliver in 2016, which is a first-class service.”
Two-Ups’ core technological offerings will be integrated further into Playmakers’ ecosystem and unique technology stack, the Playmaker Bench, a product aimed to increase user engagement and generate monetisation.
Contextual ad widgets, the production and integration of scoreboard and data visualisations, and product development free to play-to-play application builder services are some of the notable features that will be introduced to Playmaker’s platform as a result of the acquisition.
Native content will be developed for sports, casino, bingo, and esports, while the contextual ad widget offering will include integrated betting slips with conversation and tracking management, as well as backend engines and content management systems to support all services.
Bolster technology offering
Jordan Gnat, Playmaker Founder and CEO said: “I am pleased to welcome Two-Up into the Playmaker family, and am excited about how Robbie and his team will help bolster Playmaker’s technology offering.
“Two-Up has deep relevance, credibility and unrivalled connections within the online gaming world globally. With this acquisition, we have added yet more value to our shareholders, and taken another step towards achieving our mission of building an ecosystem of assets that will provide sports fans and our clients with outsized value.”