Paris Saint-Germain has signed a three-year deal with Playbetr, which will see the operator become the club’s “Official Latin American Betting Partner.”
According to the sports betting and online casino provider, it will benefit from “the ever-increasing popularity of one of the world’s most influential sports clubs in LatAm,” as well as exclusive marketing rights for its users.
PSG, on the other hand, has hailed the company as a “ideal partner” for the club as it seeks to broaden its reach and engage its fan base throughout the region.
Playbetr will profit from the installation of digital overlay technology at the Parc des Princes, which will be targeted at Latin American audiences, as part of the agreement.
First of its kind
This device, which has been dubbed “the first of its kind in France,” geo-localises advertisements displayed on LED screens around the pitch by tailoring messaging to the broadcaster’s target demographic.
Playbetr’s chief marketing officer, Marvin Jones, said: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, like in betting, performance is primordial.
“Paris Saint-Germain has built a solid reputation of excellence both on and off the field, and we look forward to extending the brand’s influence even further across the globe.”
VIP tickets for home matches at the Parc des Princes, club legend meet-and-greet sessions, signed shirts and memorabilia, and exclusive events will all be available to Playbetr customers, clients, and employees, as well as “money can’t buy” experiences for Playbetr customers, clients, and employees.
Playbetr will also have access to PSG’s digital platforms, which will include gameday updates promoting special incentives. The betting site will offer better odds for Paris Saint-Germain matches to its consumers, as well as work on unique promotions created in collaboration with the club.
First ever official Latin American betting partner
Marc Armstrong, Paris Saint-Germain’s chief partnerships officer said: “We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club’s first ever official Latin American betting partner.
“We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Latin America.
“The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop their brand.”