Planet Sport, a digital sports publisher, has announced an outright merger with YorMedia Solutions, a digital sports publisher based in Leeds.
Planet Sport will acquire YorMedia’s major Football365 and TEAMtalk online football communities as part of a deal that will see the sports media and betting publisher’s “audience five-fold in the next three years to more than 30 million viewers per month.”
Planet Sport has integrated the YorMedia staff into its day-to-day operations, after a close working connection between the two firms prior to the acquisition.
Chief Executive Barrie Jarrett will continue to lead an expanded Planet Sport, which has announced that it will considerably increase its personnel in the coming months to capitalise on the merger’s growth potential.
Jarrett commented: “Both Planet Sport Publishing and YorMedia have a lot in common and shared experience in harnessing digital media,” Jarrett remarked. “The two businesses have genuinely thrived in our time working together so formalising our longstanding partnership and creating a larger, exciting new entity was an easy decision.
“Through the creation of Planet Sport we bring together a range of sought-after capabilities in content, publishing, digital commercialisation, and technology to take our business to the next level in both direct-to-consumer and business-to-business markets.”