Rivers Casino Pittsburgh and BetRivers.com, run by Rush Street Interactive, established a partnership to become the ‘Official Casino’ and ‘Official Sportsbook’ of the NHL franchise with five-time Stanley Cup champions the Pittsburgh Penguins.
The link-up involves the construction at the PPG Paints Arena of a BetRivers sportsbook-style lounge, which will feature two rows of premium seating where sports fans will be able to watch the live Penguins games.
In addition, a bar with seating and club chairs as well as several live-action screens will also be included in the room, and is planned to have the same vibe as the sportsbook at the land-based gaming facility.
David Morehouse, president and CEO of the Penguins said: “This is an exciting extension of our longstanding relationship with Rivers.
“The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-COVID environment.”
In addition, the agreement also provides an exclusive marketing relationship that involves branding and ads within the arena for Rivers Casino and BetRivers.
Bill Keena, general manager of Rivers Casino Pittsburgh said: “Rivers Casino Pittsburgh’s proud partnership with the Penguins dates back to our grand opening. Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010, and last year, when we launched the expanded BetRivers Sportsbook, Iceburgh was right by my side.
“The new BetRivers Lounge at PPG Paints Arena takes this longstanding relationship to a whole new level – literally.”
The first online gaming company to introduce online sports wagering in Pennsylvania was Rush Street Interactive, and it now has online sportsbooks in Illinois, New Jersey, Indiana and Colorado.
Mattias Stetz, chief operating officer of Rush Street Interactive, the operator of BetRivers.com added: “Pittsburgh is a hockey town and the Penguins have a rich history of success, winning the Stanley Cup on five occasions, most recently with their back-to-back cups in 2016 and 2017.
“As two organisations that share a commitment to excellence in providing sports fans with unparalleled experiences, BetRivers.com is proud to be the exclusive sportsbook of this winning franchise and the pride of Pittsburgh.”