Pinnacle has strengthened its data production for esports after adding Abios to its rising supplier list.
As part of the deal, Abios will supply enriched data to the online bookmaker to improve the company ‘s bid of esports. This includes developing its data portfolio to provide a greater choice of odds for its customers across a range of titles and markets.
Marco Blume, Director of Trading at Pinnacle, stated: “A lot has changed at Pinnacle since we started trading esports over a decade ago. The industry is doing its best to catch up with odds for the biggest titles and major events now available at most bookmakers. However, there’s an important difference between simply offering odds and providing customers with a true esports betting experience.
“Whether it’s the quality of our odds, the number of titles and markets we offer, or the engaging content we produce, we know we’re second to none. It’s no secret that we need data to continue to improve and we’re pleased to be able to take things to another level through our partnership with Abios.”
It is not the first collaboration between the esports data provider and the betting sector after previously establishing partnerships last year with Unibet and Win.gg, improving data production from both platforms.
Abios founder and CEO Oskar Fröberg concluded: “With the continued growth of esports betting, an increase in demand for reliable and well-structured data has followed, especially among top tier clients around the world. It’s therefore a natural fit for Abios to partner with Pinnacle, one of the front runners and power-houses in esports betting.
“Given the long esports history and reliability of the Abios and Pinnacle product offerings, both having been first movers in our respective fields, this is just the first step in what will be a long and thriving partnership.”
— Abios (@AbiosGaming) June 29, 2020