Pinnacle has partnered with CashtoCode to offer the eVoucher service from the igaming payment platform to its global customer base of sports and esports bettors, as well as increase payment conversions in international markets.
Pinnacle intended to collaborate with a payments platform capable of providing secure and dependable online payments for igaming players, while taking into account the complex rules across multiple countries, due to its “global mobile-first user base.”
The operator plans to supply its users with the CashtoCode eVoucher so that they may make immediate deposits via a code, similar to ecommerce gift vouchers, which can be purchased online from “several large international platforms” before being redeemed via Pinnacle’s own channels.
The relationship comes as Pinnacle continues to grow its footprint in the esports industry, which Chief Marketing Officer Ben Cove has described as a “first-rate betting environment.”
Innovators in the iGaming industry
Pinnacle’s Isabelle Delisle, Global Head of Payment Solutions, said: “We strive to be innovators in the igaming industry, and were among the first operators to recognise the esports opportunity back in 2010.
“Therefore, it is important for us to find the right technology and payment partners to maintain this position across different markets and demographics, and we are confident we have found that in CashtoCode.
“We want to give our players more choice and we believe that they will appreciate the ability to make payments instantly online via a simple eVoucher code – a customer journey familiar to millions around the world.”
Seamless and secure payment experience
CashtoCode wants 2 provide a “seamless and secure payment experience” for igaming accounts, as well as allowing operators to launch in various locations at the same time via their “straightforward new deposit option.”
CashtoCode CEO Jens Bader said: “We are very excited about the potential of our eVoucher solution for the global igaming market.
“It enables operators to go live in multiple, distinct regions at the same time, all with a single solution. For customers, it is an incredibly reliable and secure deposit option, while also being very easy to use.”