Online sportsbook Pinnacle has been announced as the newest competitive league, FLASHPOINT, the official betting operator for Counter-Strike: Global Offensive (CS:GO).
A first for the sport, the partnership sees Pinnacle sponsor featured matches during pre-show events, and offers match odds for betting in-play.
Pinnacle CEO Paris Smith commented: “Pinnacle’s passion for esports over the last decade has driven us to always look at ways to improve the customer experience and continue to build our presence within the community. While we do a lot of work internally to ensure that happens, partnering with FLASHPOINT is also an integral part of achieving these goals.”
Pinnacle has previously been the official Esports Championship Series (ECS) betting partner for CS: GO in March of last year.
Activations of the sportsbook are “designed to give CS:GO fans engaging interactivity during the season,” with the deal making its debut at the Pinnacle Open. CS: GO is widely considered to be an esport that supports betting sponsorships, hence the ability of the competition to offer live match-odds during broadcasts.
The new Pinnacle Open is made up of eight teams competing at the Los Angeles facilities of FACEIT, where the winners have the opportunity to earn a spot in FLASHPOINT.
Tournament matchdays will see programmes provided by Pinnacle across both broadcasts and stadium facilities.
Kent Wakeford, Gen. G co-founder, one of the league’s participating teams, concluded: “We’re delighted to partner with Pinnacle who sees our vision for a sustainable and profitable CS:GO league built for the fans.
“We believe we will have one of the most entertaining leagues in the world to develop the next generation of talent and players. We want our fans to interact with FLASHPOINT in unprecedented ways. Pinnacle will bring that level of engagement for us.”