Pinnacle Incorporates Relax Gaming Slot Portfolio

Pinnacle praised the continuation of very ambitious growth plans, as the sportsbook and online casino operator incorporates the slot title portfolio of Relax Gaming.

Games from the in-house library of Relax, such as Money Train 2, Snake Arena and La Fiesta, have already been made available to Pinnacle’s players under the terms of the agreement, as well as a range of aggregate games from its hand-picked studio network.

Relax’s platform provides a range of third-party content, including suppliers such as ReelPlay, Kalamba Games and Fantasma Games, from its selected Silver Bullet and Powered By Relax partners.

Steve Wells, Head of Pinnacle Casino and Games, commented: “We have a very ambitious growth plan for our casino vertical, and it is vital to be able to count on high-performance and creative content such as that offered by Relax Gaming.

“Relax creates some of igaming’s most exciting and engaging products and it’s great to be able to share them with our players. We look forward to a long and fruitful partnership together.”

The Pinnacle partnership is celebrated as bringing “another reputable online casino brand” to the distribution network of the company, building on a period of strong growth during which a range of deals have been obtained by the supplier.

After the company entered a distribution deal with 1win, gained a 12-month exclusivity to Big Time Gaming’s Megaclsuters mechanic, received SOTW accreditation from SlotBeats for Iron Bank and outlined plans to open seven new offices over the next 12 months, this partnership continues a busy period for Relax Gaming.

Relax Gaming CCO, Daniel Eskola, added: “Pinnacle is a fast-growing industry name and we are excited to be providing the operator with a wide variety of content that has proven to boost customer engagement and retention.

“We are committed to delivering the best casino games to the market with speed and efficiency. This partnership is a result of the quality service we offer on a day-to-day basis.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.