The Philadelphia Eagles and Fox Bet have signed a multi-year deal that will see the Flutter Entertainment brand classified as an official NFL franchise partner.
The contract covers television, digital and social media advertisements on team platforms, custom promotions and a branding presence on game days, in addition to acquiring naming rights to premium lounge and media studio at the Eagles’ Lincoln Financial Field house.
The collaboration also involves prominent messaging, as well as signage on concourse levels, on the stadium’s LED boards and end zone boards.
Andrew Schneider, CMO of Fox Bet said: “Fox Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things. They’re passionate, tough and willing to do whatever it takes to win.
“To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honoured to have this association with a team that is primed for a successful 2020 season.”
The Philadelphia Eagles are also expected to reveal a new immersive studio branded by Fox Bet, offering exclusive content across various channels provided by the online and mobile sportsbook.
The personalised content will be created by the Eagles in partnership with Fox Bet, led by Eagles on-air personalities and featuring a variety of legends, with special guest appearances from Fox Bet contributors.
In addition, Fox Bet will serve as the presenting sponsor of Eagles Edge, a new programme that airs after all Eagles games on the team’s digital platforms. The new series will be broadcast through a variety of digital team outlets, including the official Eagles YouTube channel, mobile app, website, and social media, filmed on game days while the team is playing at home.
Finally, once the in-person match-day experience returns to full capacity, the Fox Bet Lounge will also be revealed at the Eagles’ stadium, offering access to club room two and a half hours before kick-off and featuring a number of unique experiences.
Catherine Carlson, senior vice president of revenue and strategy at Philadelphia Eagles added: “This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.
“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air Fox Sports personalities, and many other surprises along the way. We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”