For the very first time, during its telecast of all four rounds of The CJ Cup at Shadow Creek in Las Vegas, from October 15-18 on the Golf Channel, the PGA Tour is to feature live betting odds given by BetMGM.
BetMGM will show the odds twice every hour on the broadcast, and it will feature leaderboards with “open” and “current” integrated odds to win, along with odds for head-to – head matches, top finishes, winning margin, winner of wire-to-wire, cut specials, hole-in-ones and playoffs.
Norb Gambuzza, Senior Vice President of Media and Games, PGA Tour, commented: “We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at The CJ Cup at Shadow Creek.
“The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto Tour digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”
Matt Prevost, Chief Marketing Officer for BetMGM, added: “The PGA Tour has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA Tour telecast speaks to the innovative nature of our partnership and we look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
To become the PGA Tour’s Official Betting Operator back in August, BetMGM signed a multi-year content and marketing relationship.
The BetMGM app will roll out real-time PGA Tour video highlights during this week’s CJ Cup at Shadow Creek, the first partner to do this since the Tour started the OBO programme.