The PGA TOUR and DraftKings Inc have announced that, subject to regulatory approvals, they will extend their current commercial agreement to offer DraftKings market access for retail and mobile sports betting in Arizona.
The transition comes after the Arizona Legislature passed HB 2772, which authorises DFS and sports betting, subject to Governor Doug Ducey’s approval. The two partners have both confirmed plans to open a luxury retail sportsbook at TPC Scottsdale as part of the deal.
DraftKings’ Chief Business Officer, Ezra Kucharz, stated: “When DraftKings became the first Official Betting Operator of the PGA TOUR last summer, a number of possibilities opened up to innovate together.
“This momentous effort to pursue a first-of-its-kind sportsbook with the PGA TOUR is a testament to the vision of both organisations that we believe will ultimately benefit Arizona sports fans who want to legally bet on sports.”
The PGA TOUR and DraftKings plan to create a beautifully spectacular “19th hole” experience at TPC Scottsdale, where fans can put wagers, watch sports, and enjoy high-quality food and beverage choices all year long.
The two are also working closely with the City of Scottsdale and the Thunderbirds, the Waste Management Phoenix Open’s host agency, to grow the project and enhance the local community’s fiscal, tourist, and charitable benefits.
The retail sportsbook is being considered for several locations at TPC Scottsdale, with information to be revealed at a later date.
Norb Gambuzza, Senior Vice President of Media and Gaming at the PGA TOUR said: “The PGA TOUR commends the State of Arizona and Governor Ducey for their forward-thinking approach to legal sports betting.
“We are thrilled to work with DraftKings – along with the City of Scottsdale and the Thunderbirds – to explore a one-of-a-kind sportsbook experience at TPC Scottsdale and the world-class Waste Management Phoenix Open. ‘The People’s Open’ is one of the most attended events in golf and with this announcement we look forward to taking the fan experience to another level.”
Official sports betting affiliate
DraftKings will now become the official sports betting affiliate of the Waste Management Phoenix Open, which is held annually at TPC Scottsdale, as part of the extended deal. To place TPC Scottsdale as a premier global destination for sports bettors and ardent golf enthusiasts, the PGA TOUR and DraftKings will partner on co-marketing campaigns and unique hospitality experiences.