Peter Schmeichel Appointed Global Ambassador of STS’s “Bet with the leaders” Campaign

A new campaign called “Bet with the leaders” has been unveiled by Polish bookmaker STS. Former Manchester United and Denmark goalkeeper Peter Schmeichel is the campaign’s global ambassador.

STS and Peter Schmeichel’s partnership began in the autumn of 2019. Through radio, film and digital platforms, new ads will be seen for him.

“The global ambassador of our Bet with the leaders campaign, is Peter Schmeichel, an award-winning figure well known throughout the world. The footballer with Polish roots is a perfect example of the fact that fortune favours the brave. He took up the challenge of playing abroad, which turned out to be a path to numerous successes in the sports world. This is incredibly close to our philosophy regarding the international expansion of STS,” Mateusz Juroszek, chief executive of STS said.

“With this new campaign, we are upgrading our logo, which visually represents the fundamental values that, as a brand, we have inscribed in our DNA – modernity, dynamics and a strong and sporty character. We constantly put people who are passionate about sports at the centre of our attention, thus having enough skills to make good predictions,” Mateusz Juroszek added.