As the bookmaker returns to the Cheltenham Festival, Paddy Power has given adman Peter Crouch the “thoroughbred treatment.”
Paddy Power has reappointed Crouch as its Cheltenham Festival frontman in its latest promotional campaign, with the Irish operator placing the retired England striker in top condition to carry out his duties.
Crouch is seen at home with his model wife Abbey, training for Cheltenham, as racing commentators Matt Chapman and Gina Bryce comment on him as if they were evaluating a coveted stud ahead of a major meet.
Crouch makes a return to Paddy Power’s stable after failing to fulfil his ambassadorial duties during the build-up to last year’s Cheltenham Festival.
Paddy Power is optimistic that by arming Crouch with its “lucky pants,” the bookmaker will be able to manage to “punch above his weight” and deliver a successful festival to the bookmaker.
Paddy Power’s spokesperson said: “Peter Crouch really can do it all. Score goals, make podcasts, and nail a Tom Cruise-style slide for those old enough to remember the movie Risky Business.
“This Cheltenham, there’ll be one mainstay of the Festival, the couch, so we wanted to celebrate the viewers’ saddle by putting the UK’s favourite couple on it, too.”
Crouch embraced his reappointment, joking: “Thank you, Paddy Power – it’s not often I’m compared to a thoroughbred. Usually, it’s just ‘workhorse.”