After more than 20 years, Peru’s club level championship will be renamed thanks to a new sponsorship contract revealed this week by Betsson Peru in cooperation with the Peruvian Football Federation (FPF).
Liga 1 Betsson is now Peru’s first professional soccer division, with an emphasis on contributing to the growth of Peruvian sports focused on principles related to sports entertainment and responsible gaming.
Betsson Group CEO Jesper Svensson commented: “This alliance with the Peruvian Football Federation is a historic step for Betsson Peru. Being part of the first division of professional football is an achievement that fills us with pride, and it also implies a responsibility that we happily shoulder.
“We are aware of the tough times that sport is going through all around the world, and for this reason, through this sponsorship, we are contributing towards the development of Peruvian football this year.”
Liga 1 Betsson 2021 launch
Liga 1 Betsson 2021, the 105th edition of Peru’s First Division and the third under the banner of Liga 1, is about to launch. With this latest arrangement in place, Betsson’s logo, both in visual materials, on multimedia media, and in the corporate branding of the Liga 1 Betsson tournament, will be used in the graphic depictions of the Peruvian Championship.
FPF Marketing and Commercial Manager, Benjamín Romero, added: “It is very important for the League that a brand as relevant as Betsson joins us as the main sponsor and that the Peruvian tournament changes the name to Liga 1 Betsson this season. This encourages us to continue the work and add value to the growth of the national sports industry.”
In its declaration, the move was defined as major by Betsson Peru, and more than just a name change for the national championship. “It also consolidates Betsson Peru’s commitment to the development of Peruvian football, promoting as its central axis the #JuegoResponsable campaign – an initiative that promotes responsible gaming on all levels, offering its customers tools that allow them to enjoy the game without exceeding their limits,” it said.