Pegasus World Cup Wins Global Interest And Coverage


Sky Sports Racing has been awarded exclusive coverage for the American Pegasus World Cup Championship Invitational Series, which will be showing the race to the UK and Irish audience.

The announcement comes as the race meeting is due to also be shown for the first time in both Africa and the Carribean. SuperSport will newly serve forty-eight countries in Africa, while fans of the Caribbean race can also watch via SportsMax.

Henry Birtles, HBA Media chief executive, stated: “The team has once again successfully distributed an international horse racing event to the maximum global audience, thus ensuring that the Pegasus secures world recognition.”

HBA Media has successfully generated global interest for the feature races for the third consecutive year. Racing will be shown in Russia on Match TV, and in Georgia on Silknet. Eurosport has, meanwhile, agreed to show coverage of the event in more than 100 European and Asian countries.

Eleven Sport (Taiwan), Shanghai TV, Wuhan TV, Beijing TV (China) and The Green Channel (Japan) represent Asia, while ESPN will broadcast the game to its streaming audience throughout Latin America.

The two international races will also gain prominence in the Middle East through an exclusive deal with Yas TV. Sports Unlimited (Global Magazine Show) and SNTV (News) have also gained increased exposure–both offering worldwide recognition for the Pegasus World Cup Championship Invitational Series.


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