Paysafe has secured a deal with BetWildwood, Wildwood Casino’s official online sportsbook in Colorado, which will exploit its payment technology and affiliate solutions.
Centralised payments technology and Income Access
The agreement sees BetWildwood adopt the centralised payments technology of Paysafe as well as Income Access, the marketing technology and services provider of Paysafe, to support the introduction of a new affiliate program of BetWildwood.
The centralised platform of Paysafe enables players to make deposits through a variety of payment types, including credit or debit cards, processed through the payment network of the company, its Skrill digital wallet, and eCash services such as paysafecard and Paysafecash.
In addition, BetWildwood will be further supported by Paysafe’s platform with reporting and analytics tools designed to maximize payment acceptance as well as security features to ensure player data safety.
BetWildwood will acquire an affiliate marketing network via its incorporation with Income Access, built to help acquisition and retention efforts.
Gregory Kirstein, Paysafe Business Development Director for Igaming, noted: “We’re thrilled to partner with BetWildwood to enhance the brand’s payment offering as well as streamline depositing and withdrawal for players through our unified platform.
“We’re also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel. BetWildwood is well positioned for long-term success through the combination of our payment and marketing solutions.”
Record November wagers
The sportsbooks of the Centennial State took $231.2m in wagers in November, up 9.7 percent from the previous high of $210.7m set a month earlier, marking the seventh consecutive record month, according to the Colorado Department of Revenue Division of Gaming. As operators took in $18.4m, up 5.5 percent from $17.4m in October, record wagering also generated record revenue.
ISI President, Bill Stearns, added: “Our partnership with Paysafe ensures that we offer our customers the most diverse, secure and user-friendly payments solution available. As Colorado’s sports betting market continues to grow, Paysafe’s unified platform will help to elevate our product above the competition.
“We also look forward to the upcoming launch of our affiliate program with Income Access, as it will support continuous growth and outreach to a more expansive customer base.”