Patagonia Partners-up With GrooveGaming For LatAm Expansion

Patagonia Entertainment has added the signature of a content sharing agreement with aggregator GrooveGaming slots brand Fugaso to its expanding portfolio of casino titles. The transaction, the firm said, would allow for a major expansion into “…Latin America’s largely untapped audiences across one of the world’s most exciting emerging markets”.

Adding to Patagonia’s website will be the Fugaso range of proprietary HTML5 video slots and table games to hit several South American markets. Such titles are designed to add value to Patagonia as part of a strategic alliance that allows Fugaso to target players in developed Latin American jurisdictions that neglect Mexico, with Peru, Argentina and Brazil closely following behind.

GrooveGaming grew significantly over key global markets and important regulated jurisdictions last year through partnerships with major online gambling operators, such as Patagonia, and continued that momentum into 2020.

A secondary element of the deal means GrooveGaming will welcome the own casino content of Patagonia onto its platform. This includes the portfolio of latter Video Bingos.

Head of Global Business Development at Patagonia Victor Arias said: “We greatly admire GrooveGaming’s content and we look forward to welcoming the games to our platform. The content exchange will help us build on a strong start to 2020 and give GrooveGaming access to the LatAm market.”

Head of Sales at GrooveGaming Rebecca Sotomora said: “We are absolutely delighted to kick-off the year by going live with Patagonia and making our games available in Latin America. The South American gaming market is showing a lot of promise and has increased in popularity over the last few years so we are naturally excited about the upcoming opportunities.

“The GrooveGaming team are looking forward to a long and successful partnership that will see us continue to bring new and innovative content to Latin America with Patagonia Entertainment.”