The Pittsburgh Steelers have signed a multi-year cooperation arrangement with Greenwood Gaming and Entertainment, the owner of Parx Interactive, one of Pennsylvania’s premier mobile gaming and entertainment firms.
Parx has been designated as an online casino partner of the NFL franchise, according to the conditions of the deal revealed this week.
As part of a multi-faceted partnership, the collaboration will include integrated marketing targeted to Steelers fans, as well as a season-long promotion called “The Ultimate Steelers Fan,” in which a fan can win the grand prize of an all-expenses-paid trip for two for each away game of the 2022 season.
Various digital, social, and other media platforms will be used to assist the promotion.
Outstanding entertainment experience
Parx Interactive’s Senior Vice President of Parx iGaming and Sports, Matthew Cullen, stated: “Steelers fans are passionate and their love of the game is legendary. We look forward to tapping into that passion and providing Steelers Nation with an outstanding entertainment experience in all forms of igaming.”
The partnership, which brings together the NFL’s fifth-oldest franchise with online casino gaming, provides Pittsburgh Steelers fans with mobile-first casino products at their fingertips, allowing them to play on their phone, tablet, or computer from anywhere in Pennsylvania.
Steelers Vice President of Sales & Marketing, Ryan Huzjak said: “We’re excited to bring Parx Interactive into the fold as a proud online casino partner.
“We think Steelers fans will enjoy the Parx Interactive platform and the opportunity to compete for unique Steelers prizes and experiences.”
As an official partner, Parx Interactive will have complete access to team logos in marketing, goods, social media, and digital sites for fans and citizens of Pennsylvania to view.