PartnerMatrix Notes Advertisers Turning Towards Afliliates

PartnerMatrix, the online gambling systems provider’s affiliate marketing solution of EveryMatrix, has noticed that 81 percent of marketers in the US sector have switched to affiliate marketing strategies.

The software provider carried out a detailed review of the most influential igaming affiliate networks, releasing its Top Affiliates Networks Report 2021.

It reported that the average cost per acquisition (CPA) for igaming affiliates ranges from $50-$100 among its main findings, while the search interest for affiliate marketing has increased by over 200 percent since 2015.

Healthy rate of expansion

These statistics are a strong indicator, according to PartnerMatrix, that the igaming room is expanding at a ‘healthy’ rate, thereby creating new opportunities within the sector for affiliates.

This is in addition to a ‘high return on investment’ within the igaming industry, the software provider noted.

Levon Nikoghosyan, PartnerMatrix CEO explained: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms.

“The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”

Two new alliances with Affiliate Guard Dog and AffPapa affiliate media networks were secured by PartnerMatrix in August 2020.

Through the arrangement, PartnerMatrix worked to improve user interaction, content reach for affiliate audiences and develop a ‘trustworthy business environment’ alongside both businesses.