Pariplay Strengthens Distribution With BetVictor Partnership

Aspire Global’s online casino games provider Pariplay has strengthened its distribution to regulated European territories following the inception of a partnership with BetVictor igaming and sports betting.

Under the terms of the Gibraltar-based BetVictor deal, which serves customers in more than 150 countries, Pariplay is to provide its suite of more than 100 proprietary titles, in addition to more than 3,000 third-party games.

Turlough Lally, e-gaming director at BetVictor, commented: “Our partnership with Pariplay is a continuation of our strategy to give our customers the very best casino content. We’re thrilled to be working with a company possessing such a broad regulatory footprint, high-quality games portfolio and cutting-edge technology.”

BetVictor claims it “regularly updates its casino products to bring customers the best and most exciting experiences,” with its latest partnership alongside the Aspire Global subsidiary designed to further reinforce that ambition.

A multitude of igaming offers will be provided for the new deal with the game studio and aggregator, including the latest titles Phoenix Gold, Treasure Temple, and Gems & Riches.

Adrian Bailey, Pariplay managing director added: “Partnering with a successful operator like BetVictor further establishes Pariplay’s distribution presence in regulated European markets and with Gibraltar-based operators, where we have worked hard to develop an unrivalled catalogue of content.

“We know that our collection of attractive games and third-party content will provide BetVictor players with extraordinary gaming experience, building on their competitive edge in the global igaming market.”