Pariplay Signs Tenlot Group Deal For BtoBet Integration

Pariplay has partnered with Tenlot Group to make content from its Fusion platform accessible to national lotteries around the world, as well as integrating its content into the platform of fellow Aspire Global company BtoBet.

Tenlot Group’s lotteries will gain access to a network that includes over 12,000 games from global vendors, as well as Pariplay’s proprietary content portfolio. In addition, the platform contains a number of unique marketing resources designed to assist operators in increasing player participation and retention.

Exciting gaming options

Yossi Abadi, CEO of Tenlot Group said: “Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content.

“Pariplay’s Fusion platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”

The agreement, which involves members of the World Lottery Association from countries such as Kenya, Ghana, and Guatemala, has been hailed as a “milestone deal” and a “significant step” by Pariplay.

Important partnership

Christine Lewis, Pariplay’s chief commercial officer, added: “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.

“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce our content to their growing customer base around the globe.”

In addition, Aspire Global has taken the strategic step of incorporating the Pariplay Fusion platform into its BtoBet counterpart, bolstering the company’s offering and generating significant synergies.

Premierbet, the first BtoBet partner to profit, has a strong presence in many African markets, including Ghana, Kenya, Nigeria, and Cameroon, allowing Pariplay to reach a new audience.

Growth strategy

Aspire Global’s CEO, Tsachi Maimon, stated:“This is an important step in Aspire Global’s growth strategy. Pariplay will now reach a number of new markets with its leading content through BtoBet’s tier one partners. 

“At the same time, BtoBet has significantly strengthened its offering with content that appeals to a wide player demographic. Aspire Global has proven its ability to make value creating acquisitions.”