Pariplay has inked a new agreement with Videoslots as it provides access to its range of more than 100 proprietary online casino games and a catalogue of third-party titles to the Malta-based online casino operator.
The new agreement is yet another phase in Pariplay’s strategy to establish its presence in controlled markets throughout Europe after a profitable year in which the gaming technology business secured a Class II gaming licence in Romania and launched in Denmark and Bulgaria. The company has also expanded its interests in the Netherlands, Sweden, Germany, Belgium and Portugal.
Richard Mintz, commercial and marketing director at Pariplay, said: “Videoslots.com has an amazing reputation within the industry and we’re thrilled to be partnering with them at a time when they’re expanding their reach into new markets, something that very much aligns with Pariplay’s own growth.
“Through this direct relationship, Pariplay will support the continued success of Videoslots.com while sharing our collection of online slots with an even broader audience.”
The partnership’s strategic advantages are said to be demonstrated by Pariplay’s games list, which is “designed for an international audience,” which includes newly published titles such as Bloodshot: Rising Spirit, Phoenix Gold which Treasure Temple.
William Ahlberg, head of Videoslots Casino, commented on the connexion: “Our partnership with Pariplay is an exciting development for Videoslots.com as it will further extend the reach of our brand and offer customers a greater selection of quality games from which to choose.
“In addition to its commitment to superior game content, Pariplay also boasts a broad regulatory footprint, highlighting the international audience already familiar with their products.”
This deal comes as Aspire Global named Jesper Kärrbrink as Pariplay’s new Chairman with immediate effect at the beginning of the month.
Kärrbrink recently held the position of Chief Executive Officer at Mr Green and Svenka Spel, leaving the former to be secured upon acquisition by William Hill.