Pariplay Extends Romanian Presence With 888Casino Agreement

Pariplay Ltd, the leading aggregator and producer of creative casino content, has expanded the Romanian market by securing an agreement with 888Casino – one of the largest providers of entertainment and gambling services.

Pariplay content will be available for a wide variety of customers on the Romanian market, in compliance with the terms of the contract. Pariplay has reported considerable progress since its official entry into Romania in 2019 by delivering its cutting edge tools, driven by the FusionTM platform and the Ignite Studio development software.

Th deal will also see the aggregator launch their range of games like Mystic Manor, North Dragons, Wolf Riches, and Bloodshot: Rising Spirit via 888Casino. All of these games would be the perfect addition to the catalogue of the company which already includes over 650 titles.

888Casino, founded in 2013, is one of the most popular platforms on the market. The brand has also won many awards for outstanding results including the recognition at the 2019 EGR Operator Awards for ‘Casino Operator of the Year.’

SVP and head of B2C at 888 Holdings reflecting on the merger, Guy Cohen said: “We’re very excited to expand our partnership with Pariplay, which have already been welcome additions to our portfolio of casino games across several of our key regulated markets. This partnership will see us integrate a selection of their most popular titles for 888casino in Romania with additional titles planned for the months ahead, ensuring our players maintain a sense of anticipation for more releases down the line.”

Managing Director at Pariplay, Adrian Bailey said: “We’re confident that partnering with a brand that has a reputation of 888casino will significantly strengthen our position in the Romanian market. The steady release of new Pariplay content on 888casino will be instrumental in providing Romanian players with innovative games to enjoy while also expanding the reach of our content throughout regulated Europe.”

Pariplay is committed to increasing consistently by enhancing its international presence through regulated markets. The Romanian industry reported a substantial increase in sales, reporting 9b in 2019 annual turnover.