Pariplay Expands Fusion™ Adding ESA’s EasySwipe™ Titles

Pariplay Ltd, a subsidiary of Aspire Global and one of the industry’s top aggregators, has expanded its Fusion™  platform by adding ESA Gaming’s EasySwipe™  titles.

EasySwipe™  games are designed to give sportsbooks with additional income options while while allowing consumers to enjoy high-quality casino releases. They’re also known for their lightning-fast performance, allowing gamblers to swipe between items and games with ease. It raises the degree of engagement and increases retention.

Roulette and Blackjack quick-fire versions, as well as hit releases Goal Mine and Fruit Staxx, will all be available on the Fusion platform. Following that, participants will be able to play extra games.

The Fusion™  platform is legal in 16 regulated markets and features thousands of games from the industry’s top brands and developers. It’s also known for its back-office conversion and retention solutions, which help players get more out of their money.

Jose’ Micallef, Pariplay’s Business Development Director, commenting on the new milestone said: “ESA Gaming offers an exciting and innovative approach to cross-selling and its EasySwipe™ products can help operators introduce its customers to new verticals and drive engagement.

“ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, says her firm is excited to introduce the EasySwipe™ products to Pariplay’s platform since it allows the company to reach a new audience in new regions. The brand’s content, according to Malfasi, “sits in an exciting space between verticals,” allowing the company to provide the games as a cross-sell solution between the sportsbook and online gaming, as well as fantastic entertainment.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.